Why Your Mac is Not Enterprise Software – The 5 Minute Synopsis

appleLet’s get the haters out of the way first…

Yes! I know Apple has a large enterprise customer base, but it’s nothing compared to Microsoft Windows.  Apple has brilliantly moved into the mobile enterprise space and may overwhelm Microsoft in the future, but I don’t have the ability to see the future so we’ll deal with the here and now.

Apple originally sold itself as the unique computer made for those trying to be different as seen below in this 1984 commercial. Microsoft on the other hand was designed with “corporate” in mind using “domains” to categorize and define corporate security environments. Things have changed dramatically in the last ten years much less the last few decades, but history dictated that these two methods (Apple vs Microsoft) originally didn’t communicate with each other since they used different protocols (NetBIOS vs AppleTalk).  In turn, corporate environments chose what worked most profitably and efficient which was generally the IBM designed NetBIOS.

…the next story is being written now…

macrumorsBut, the next story is being written now as Apple uses the common TCP/IP protocols and is pushing software products into many different business areas including healthcare.  My theory – Apple wants to take over your personal life then absorb you into the Mac kingdom so you’ll never leave for PCs again plus they’ll be able to anonymously mine and scrub your health data.  Thinking in this realm, the Apple Watch now wirelessly ties into iPhones and Mac computers using common bluetooth standards.  This makes software setup and syncing as easy as possible.  That data is then uploaded to corporate environments using HL7 and FIHR – common communication standards in healthcare.  Apple is still distinguished in its own right by being different in sales channels and product branding.  Only time will tell if Apple will take over the corporate environment, but they are making great strides.

Choose a website host based on your needs

cloudhostingThe 2016 Technology Checklist continues…

“Hosting” is a term attributed to keeping your website visible on the internet.  Any website on the internet is sitting on a “host” including the major sites like Twitter, Facebook, and Instagram.  There are all kinds of hosts from good to bad, small to big, secure to insecure, and everything in between.

If you are in the market for a host, you’ll want to pay attention to the details since distinguishing factors in hosts include government regulations and data security.  Some hosts are small startups comprised of a few college graduates who just set up a few servers and aren’t too concerned if your files get hacked since they assume your website is a toy.  Other hosts specialize in securing data to HIPAA or SOX compliance standards which increases associated costs since they require more human skill and manpower.  There are loads of choices but I’m only covering two for time constraints: WeeblyAWS and HostGator.

The Weebly website is the simplest interface I have come across for creating a quick website.  Plain and simple – you enter your business name then choose a related template that fits the look you prefer.  There are very few technical details to understand for this website.  Because it’s so simple, most support is self-directed using a support based forum.  The downside of simple is a higher cost in monthly fees and little help.

If you want to custom build your website, have source code access using electronic file transfer abilities (FTP), or the ability to create a WordPress website then a host like HostGator is a good start.  HostGator may be a funny name but they’re one of the larger and more affordable US based firms – located in Houston, TX to be exact.  I feel they’re a good start for non-compliant small businesses.  The downside of many hosts like HostGator is lack of bandwidth expansion. Only so much internet (bandwidth) can get through the pipes to a server so your website goes dead if too much traffic hits it at once.

Think of AWS as HostGator on steroids.  Expansion through AWS (Amazon Web Services) is a superb feature for a moderate cost since it expands bandwidth as needed.  Where does this make a difference?  Imagine you spend a few thousand dollars airing late night TV commercials for a product.  Traditional hosting only allows as much traffic as the server and bandwidth can handle which means your server freezes up and won’t respond if it gets too many customers at one time.  An AWS expandable server will keep taking as many customers as come since it “expands” on the fly.  You, the customer, pay for what is used so you will pay more for all the visitors, but it’s well worth the cost since losing those customers to a dead website would mean losing revenue.

Your Choice
So as you can see, there are many answers and many more questions.  You’ll have to put some research into it and find the right answer for your project.

Plan your full circle techno-marketing cycle

entreleadership_podcast_139I love absorbing information related to business so listening to podcasts has become a daily occurrence.  That said, I had already written a marketing related article based on my business and marketing background when I inadvertently came across a podcast that summarized all my thoughts and a lot more.  Donald Miller is a digital marketer, but he specializes in full life-cycle business branding which gives your business a consistently branded approach across all marketing platforms.

Take a listen at this link.  It’s the EntreLeadership Podcast number 139 featuring Donald Miller.  Enjoy and get more tips from the 2016 digital checklist!