Automate your small business in 2016
Being a small business owner is hard, especially if you do most or all of the work yourself. But small business is still the driving force of the US economy. According to Forbes, over 50% of the US population works for one of the 28 million domestic small businesses. In addition, 52% of small businesses are home based. But it sure does seem hard to compete with the “goliath” organizations in business even when you have a better product. The best way to compete is doing exactly what big corporations do: automate daily processes that waist your valuable time using the items from the following checklist.
In case you are new to this site, my Small Busy-IT blog posts are specifically designed to make technology simpler for small business. Whether you hate technology or consider yourself a techno-geek, I’m starting this post assuming you have no knowledge of technology and making sure your business has covered the basics in 2016.
Take a minute to pretend you haven’t even opened the doors of your business and you are deciding how you should use technology to reach new customers and drive revenue. Also keep in mind that whatever you learned five years ago is most likely out-of-date so we’ll start with what works today in 2016 knowing you’ll need to revisit this subject every year for the rest of your business life.
One second… I’m receiving an ESP message from you. To answer your thought, yes it is very frustrating navigating so much change in technology. I have professionally lived this change in technology for 16 years, personally lived it since age 7 using gadgets and gizmos, and it still frustrates me daily due to rapid advancements. But change will not stop. If anything, it will progress especially as mobile adoption accelerates. That’s why you need to find a good expert to rely on who will keep you in sync with advancements because you can NOT avoid technology. Outsourcing is an option, but ignoring could result in the loss of your business.
Finally – The List
Here are the items I’ll be covering over the next few blog posts. Any new or existing small business must have the following in 2016:
- Buy your business domain name (aka: your dot com name)
- Create your online presence with social media
- Make a cell phone your primary business phone number
- Gmail-Enable your private email address
- Determine whether or not you will sell your product or service on the internet
- Plan your full circle techno-marketing cycle
- Choose a website host based on your needs (AWS expansion vs HostGator)
- Do NOT buy a server – Do buy a mobile device
- Secure your mobile device
- Secure your business or home internet to avoid hacks
- Go OpenOffice
- Get your books in order “accounting” for everything
- It’s time to float in the cloud
- Work out your workflow
- P&L Monthly
- Electronically plan your maintenance